So what are the attack areas? Durability, storage, battery life and perhaps one unexpected future bonus. VentureBeat has all the details and the highlights are as follows:
Water Resistant Returns - a return to the water resistance of the Galaxy S5 with IP67 dust and water resistance certifications. This would give it a step up over the iPhone 6S, though the iPhone 7 is tipped to go down the water resistant or even waterproof route as well.
Big Battery Life Boost - a big jump to 3000 mAh and 3600 mAh capacities for the Galaxy S7 and Galaxy S7 Edge respectively, up from 2550 mAh and 2600 mAh of the S6 and S6 Edge. The S7 Edge in particular could become a real standout device here and allow Samsung to return to its wall hugger boasts used to advertise the S5.
Super Fast Camera - here Samsung will take a lesson from Apple and quit the megapixel race by dropping from 16MP in the Galaxy S5 and S6 to 12MP in the Galaxy which reduces file size and allows for faster image processing. The key news though is the Galaxy S7 will have an f/1.7 aperture compared to the f/1.9 aperture in the Galaxy S6 and relatively sluggish f/2.2 aperture in the iPhone 6S. A faster aperture means more light can be taken in more quickly so fast moving objects and low light photos are greatly enhanced.
Flush Camera Finish - Just to rub it in, the Galaxy S7 is also said to have a flush back while Apple’s dislike of its own protruding camera lens is well known. It may seem trivial, but this would be a major design win and a marketing gift.
Headphone Jack - yes the iPhone 6S has a headphone jack and so will the Galaxy S7, but it seems increasingly likely the iPhone 7 will not and this would prove a deal breaker for some and an easy win for Samsung (and all other phone makers for that matter).
But the leaks also bring some bad news…